Making millions of souls aware

I saw a very interesting site today- MillionSoulsAware.org . The site tries to create awareness for topics that need global attention (like Refugee camps). Whenever someone visits the site and spends a few seconds on the site, the green counter at the top of the site is increased by one. The site owner is keeping track of the IP addresses and does not increment the counter if you access the site from the same IP address. Once the counter hits one million, it is time to move on to the next topic. Such a brilliant idea!!!